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The coffee that pours back

Holy Beans. Honest coffee.

Holy Bean makes it possible for anyone to make social impact with coffee. This coffee is made and served by young people distanced from the labor market. They are given a second chance at the coffee shop as professionally trained baristas. Coffee from an ex crook.

credits
  • Tagline, salescopy, design, pr stunt, content: Propello
result
  • A recognizable and reliable brand
  • Pure and decisive
  • Nationally deployable right away

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Want to learn more about this case?

Call Jona Bronkhorst