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How we fly and approach it

With Propello, you can be sure that your brand development will run like a well-oiled machine. Once on board you can sit back as we take off at full speed.

1. Navigation: strategy

To fly in the right direction, we first determine your proposition from the target audience(s) and their motivations. We analyze what makes your startup unique, who your competition is, your mission and vision, and more. We do this with the reliable Propello Flightmap®

1. Navigation: strategy

To fly in the right direction, we first determine your proposition from the target audience(s) and their motivations. We analyze what makes your startup unique, who your competition is, your mission and vision, and more. We do this with the reliable Propello Flightmap®

2. The engine: branding

While you enjoy the view and insight, Propello busily works on your communication: your logo, look and feel and tagline based on your brand role. Supplemented by mockups so you can see it right in front of you. After sharpening, the foundation of the branding is ready.

3. Wings: your site

Now everything comes together in your landing page! We build these in consultation in SquareSpace, Shopify or WordPress Salient. We provide the copy with nudges from the proven behavorial design method and choose images from Unsplash. Of course, stock, custom photography or illustration is certainly possible (third party costs). We also populate the “About Us” page with your mission and vision statement. More pages are possible at additional cost.

4. Destination: traffic

Time to attract the target audience to your site with compelling triggers! At Propello, we offer a social copy format, ideal for filling your social. Custom photography or illustration is of course always possible with third parties. And, of course, it can always be bigger. Think of a movie, an activation or a pr stunt, the cost for concept and execution of this can be upon inquiry. Anyway, also consider loading your SEO with individual blog posts.

2. The engine: branding

While you enjoy the view and insight, Propello busily works on your communication: your logo, look and feel and tagline based on your brand role. Supplemented by mockups so you can see it right in front of you. After sharpening, the foundation of the branding is ready.

3. Wings: your site

Now everything comes together in your landing page! We build these in consultation in SquareSpace, Shopify or WordPress Salient. We provide the copy with nudges from the proven behavorial design method and choose images from Unsplash. Of course, stock, custom photography or illustration is certainly possible (third party costs). We also populate the “About Us” page with your mission and vision statement. More pages are possible at additional cost.

4. Destination: traffic

Time to attract the target audience to your site with compelling triggers! At Propello, we offer a social copy format, ideal for filling your social. Custom photography or illustration is of course always possible with third parties. And, of course, it can always be bigger. Think of a movie, an activation or a pr stunt, the cost for concept and execution of this can be upon inquiry. Anyway, also consider loading your SEO with individual blog posts.

Ready to launch your brand?